The Chinese Company Hisense, with four years selling flat screens in Mexico, will be soon one of the major players in the high-tech manufacturing sector. Hisense is China’s number one selling brand of TVs, besides tablets, smartphones and white goods.
Recently, the company bought the Sharp’s plant in Tijuana and the use of the brand across America for more than US$23 million. David Gold, CEO of Hisense Mexico, said that “the objective is to bring the total portfolio, including mobile phones, tablets, refrigerators, washing machines and air conditioning. We want to export to Canada, U.S., Central America and Latin America from Rosarito, in Tijuana”. It is estimated that within the next three years 3,000 jobs will be reached. “Hisense is the fourth largest screens manufacturer. With the factory in Rosarito we can exceed the 20 million screens, with this, Mexico becomes the second most important production plant of the brand and the largest plant outside of China”, said Mr. Gold.
Source: Milenio