2024 Global Automotive Study: EV Adoption Slows as Consumer Concerns Rise

GlobalAutoIndustry.com’s latest Audio Interview “2024 Global Automotive Study: EV Adoption Slows as Consumer Concerns Rise” features Ryan Robinson.  Mr. Robinson is the research leader supporting the global Automotive sector for Deloitte’s Consumer Industry Center at Deloitte. His primary focus is creating engaging, actionable insights to deepen the conversation around key trends and issues occurring across the global automotive sector landscape. For the past two decades, he has supported companies throughout the automotive value chain, from manufacturers and parts suppliers to private equity firms and after-market service providers. He has been a frequent speaker at industry conferences and has been quoted as a subject-matter expert in major media outlets around the world.

In the 13-minute Audio Interview, Mr. Robinson discusses these questions:

• Can you give us an overview of Deloitte’s latest Global Auto Consumer Study? What are the key takeaways?
• The report highlights a waning interest in electric vehicles as ICE platforms strengthen their position. How much of this trend would you attribute to being an affordability issue?  
• Regarding automotive brand loyalty, what are some of the trends you’re seeing and motivations for switching across global consumers? What should automakers be thinking about as they address the trend?
• This year’s report highlights a considerable difference in global attitudes towards connectivity and associated services. Can you tell me a bit more about that?
• Another interesting aspect of this report is the growing sentiment among younger demographics to leave traditional vehicle ownership in favor of a subscription service. Could this point to a larger trend on the horizon?