2025 Global Automotive Consumer Study: EV Inertia Returns as Hybrid Popularity Grows
GlobalAutoIndustry.com’s latest Audio Interview “2025 Global Automotive Consumer Study: EV Inertia Returns as Hybrid Popularity Grows” features Lisa Walker, principal of Deloitte Consulting LLP. As the Vice Chair and US Automotive Sector Leader, Lisa is responsible for Deloitte’s Original Equipment Manufacturers (OEM), Dealership, and Auto Supplier-related services across the organization. For more than 20 years, she has supported clients across the manufacturing, consumer and retail industries, helping drive financial and operational performance improvement through supply chain strategy, cost reduction and operational efficiency programs. She has deep experience in supply management and procurement transformation, including global supply chain operating model design, global sourcing strategy, and inventory management and optimization.
In the 10-minute Audio Interview, Ms. Walker discusses these questions:
- Please give us a brief overview of Deloitte’s latest “Global Automotive Consumer Study.” What are the key takeaways?
- The report highlights that EV adoption has remained relatively flat, but interestingly, hybrids are gaining momentum here in the U.S. Can you tell me more about how powertrain intent is trending globally?
- One of the commonly reported barriers to greater EV adoption is the lack of public charging infrastructure. Is that a fair assessment for the U.S. market? What about in other surveyed markets?
- What factors are impacting the U.S. consumer’s choice of vehicle brand and how is loyalty trending on a YoY basis? How does this trend compare globally? How should automakers be viewing this data?
- This year’s report notes a growing interest in mobility-as-a-service offerings, particularly among younger consumers. Can you tell me a bit more about what’s fueling interest and what it might mean for the industry going forward?
