China’s Rocky Road into the German Car Market: Challenges, Chances, & Strategic Levers
GlobalAutoIndustry.com’s latest Audio Interview “China’s Rocky Road into the German Car Market: Challenges, Chances, & Strategic Levers” features Dr. Michael Putz is an industry expert with over a decade of experience in the automotive sector. As Managing Partner of automodicted, a thought-leading boutique consultancy based in Munich, Germany, he helps shape the future of mobility through strategic insight and innovation. Dr. Putz brings a deep understanding of industry dynamics, making him a sought-after voice on the evolution of automotive technologies and business models. Known for its strategic counsel across the full spectrum, from market and product strategy to operational execution and digital transformation, automodicted is committed to driving sustainable growth and future-proof solutions in a rapidly evolving industry.
In the 13-minute Audio Interview, Dr. Putz discusses these questions:
- After a first push into the European car market in the 2010s that showed mixed results, Chinese OEMs have now started a second, bigger initiative, with a strong focus on the German market. Why is Europe, and especially Germany, of such interest to Chinese OEMs?
- Why is that?
- What are the main strategic levers for Chinese OEMs to strengthen their position in the German car market?
