Baja California presented its main tourist attractions to international industry professionals during the first edition of Tianguis Turístico México in China. Mexicali and La Chinesca stood out as cultural and commercial hubs between the two countries, while the state’s offerings were promoted through the Shake to Win platform, which brings destinations and experiences closer to travelers and investors.
The state seeks to consolidate itself as a destination for tourists with high purchasing power thanks to its tourist infrastructure, air and sea connectivity, gastronomy, culture, and wine tourism. The combination of these elements positions it as a competitive alternative to other international destinations.
The event, which included seminars, business meetings, and investment forums, brought together delegations from several Mexican states, as well as representatives from the Mayan Train and Grupo Mundo Maya. During the meetings, participants presented their destinations, explored opportunities for collaboration, and established contacts with international tourism operators and professionals.
In 2024, China consolidated its position as the tenth largest source of tourists to Mexico, with more than 188,000 visitors. This segment is characterized by its interest in international experiences and willingness to invest in tourism services, making it a strategic market for states seeking to diversify their offerings and attract high-value tourists.
Among those attending the Tianguis Turístico were Mexico’s ambassador to China, Jesús Seade Kuri; the director of Tourism Diplomacy at the Ministry of Foreign Affairs, Patricia Quiles; and Chinese government officials, including Zheng Hao, director general of International Cooperation in Culture and Tourism.
With this participation, Baja California reinforces its international promotion strategy, seeking to attract tourists interested in cultural, gastronomic, and wine tourism experiences, while expanding its presence in emerging markets such as Asia.
