BRP Increases ORVs Manufacturing Capacity in Juarez

Bombardier Recreational Products (BRP) Inc. is increasing its manufacturing capacity in Ciudad Juarez with the construction of a new facility to meet demand for its off-road vehicles (ORVs) business, the company informed.

“Despite the pandemic, demand for our products has remained strong, and even surpassed last year’s figures for the same period,” said José Boisjoli, President and CEO. “Our continued innovation and steady growth in SSVs make this additional capacity necessary to meet our goal of achieving 30% market share.”

The company said this expansion of BRP’s production facilities is intended to help keep pace with the increased demand for Can-Am side-by-side vehicles (SSVs) experienced in recent years. After a temporary slowdown due to COVID-19, retail sales went up by over 35% in May, compared to the previous year, and the trend continued in June.

The planned facility will be in Ciudad Juarez and represents an investment of an estimated US$136.3 million, and would result in the creation of up to 1,000 permanent jobs.

Site planning and construction are scheduled to begin within the next months, and the plant is expected to be ready for operation by Fall 2021. This new plant, combined with the company’s two off-road manufacturing facilities in Ciudad Juarez, will create positive operational synergies and efficiencies.

Source: Border Now August 2020