Maintaining Brand Relevance in a Rapidly Changing Global Auto Industry

Chris Bowers, Managing Director of UK-based CMB Automotive Marketing Ltd., and a global automotive marketing and communications expert.  CMB is a UK-based firm, with international offices in Detroit.

In the 12-minute Audio Interview, Mr. Bowers discusses these questions:

• • What are the key changes affecting the global automotive industry and how is branding relevant to these changes?
• • Why is it so important for companies to develop their brands in-line with the changing industry?
• • Is this the same for all countries and regions?
• • How does an auto company’s brand make so much difference? 
• • How does a company know when it’s time to invest in branding?