CES 2026 in Review: The Global Auto Industry & New Developing Technologies
Category: GIA
Published: 2026-01-19
GlobalAutoIndustry.com’s latest Audio Interview “CES 2026 in Review: The Global Auto Industry & New Developing Technologies” features Falk Meissner. Falk is Senior Partner with Roland Berger North America. He has more than 25 years of professional expertise working with technology in the context of research, consultancy and public and private companies. He brings profound experiences in strategy development, strategy execution, business transformation, operations, growth and value creation in technology, semiconductor, LED and automotive industries.
In the 11-minute Audio Interview, Mr. Meissner discusses these questions:
- You were on the ground at CES this year, representing Roland Berger. For listeners who weren’t there, what felt meaningfully different about CES 2026 compared to prior years for the auto industry?
- Was there a specific booth, moment, or conversation that made you think, “this is going to change how the industry operates?”
- AI was everywhere at CES. In the auto context, where did you see genuine operational value vs concepts that are still a few years away from scale?
- Did any region appear to be moving faster or with more clarity of purpose coming out of the show?
- If you were briefing an automotive CEO this week after CES, what would be the 3 takeaways you’d want them to remember?
- On autonomy specifically, did CES reinforce progress or highlight how far there still is to go?
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