From Cost Center to Profit Engine: Top 3 Ways Global Service & Warranty Networks Are Rewiring Aftersales

GlobalAutoIndustry.com’s latest Audio Interview “From Cost Center to Profit Engine: Top 3 Ways Global Service & Warranty Networks Are Rewiring Aftersales” with Ron Hesse features Ashok Kartham, Founder & CEO of Circuitry.  He is a successful serial entrepreneur with over 25 years of experience as CEO of technology and enterprise software companies. His long track record of innovation, vision for the industry, and ability to build fast-growing companies positioned him well to take on the role of CEO for Circuitry.ai.   Ashok was the Founder and CEO of Mize which merged with Syncron in 2021 to create a global leader in Connected Service Experience. Ashok founded 4CS, the leading warranty and service lifecycle management company, acquired in 2011 by Parametric Technology Corporation, a NASDAQ-listed multibillion-dollar public software company.

In the 15-minute Audio Interview, Mr. Kartham discusses these questions:

•             The traditional warranty and service operation has always been viewed as a necessary cost. What’s fundamentally changed in the market that’s forcing OEMs and dealer networks to rethink that model today?

•             When you look at global service networks that have successfully monetized aftersales, what’s the single operational shift that separates them from those still stuck managing it as overhead?

•             Parts availability, technician capacity, and customer expectations are all under pressure simultaneously. How are the best-in-class automotive networks prioritizing where to invest first to drive revenue rather than just cut costs?

•             What role will data, AI, and automation play in the next generation of aftersales?

•             Service contract and extended warranty attach rates have historically been an afterthought at the point of sale. How is that changing, and what role does data from the vehicle’s service history play in making it a proactive revenue lever?

•             As software-defined vehicles blur the line between warranty, OTA updates, and subscription services, how should aftersales leaders be restructuring their organizations now to capture that revenue?

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