From Proof of Concept to Profit: The Keys to Successful Global Vehicle Launches
Category: GIA
Published: 2025-08-18
GlobalAutoIndustry.com’s latest Audio Interview “From Proof of Concept to Profit: The Keys to Successful Global Vehicle Launches” features Chris Bowers. Mr. Bowers is CEO of CMB Automotive Group, and a global automotive marketing and brand expert. CMB is a strategic marketing and growth consultancy with offices in the UK and Detroit. He recently presented keynotes on developing global brands to the OESA and AASA automotive industry trade associations.
In the 12-minute Audio Interview, Mr. Bowers discusses these questions:
- What are the key challenges and hidden risks niche vehicle manufacturers face when scaling from a local success to international markets?
- Why is early planning around regulation, homologation, and compliance so critical — and how can it impact not just engineering, but speed-to-market and profitability?
- When entering a new market, how critical is building credibility and trust — especially in highly technical or B2B segments — and what role does brand positioning play?
- What are some of the most common mistakes companies make across the vehicle launch lifecycle – from go-to-market to aftersales – and how can they be avoided?
- For founders and investors who may be listening, what are the essential ingredients to transform a great vehicle concept into a scalable, profitable global business?
