Global Automotive Study: Top trends to look out for throughout 2023 and beyond
GlobalAutoIndustry.com’s latest Audio Interview “Global Automotive Study: Top trends to look out for throughout 2023 and beyond” features Matthias Riemer. Mr. Riemer is a Partner in the global automotive practice of Simon-Kucher in the Cologne office. His work focuses on commercial excellence, growth, and go-to-market strategies for automotive companies. Helping manufacturers launch new electric vehicles and digital (in-car) monetization have been the main scope of his work in recent years. With experience in more than 20 countries he is looking back at a long history of working with leading traditional and new automotive brands in Europe, Americas, Asia and the Middle East.
In the 20-minute Audio Interview, Mr. Riemer discusses these questions:
- How have customer sentiments changed given the current economic situation?
- How do global automotive brand preferences develop in the light of electrification?
- The study also investigated the transition towards direct and digital sales. What should automotive OEM and retailers be aware of across generations?
- How do the overall trends you found within the auto industry translate into growth opportunities for businesses worldwide?
