The Chinese firm Hisense acquired the Sharp’s plant in Rosarito, Baja California, with an investment of US$23.7 million. With this purchase, Hisense gained the right of using the Sharp’s name, as well as its resources.
Now, this company will be on charge of producing all the flat screens and distributing throughout the Americas, except Brazil. It is expected that this purchase generates an income increase of US$2 billion. Sharp will keep its name and will be focused on producing high-resolution screens (43″-75″), while Hisense will focus on average-sized screens (32″-64″).