Kia’s arrival to Pesqueria generated 7,400 jobs in Nuevo Leon and has increased salaries in the automotive industry. The Korean auto manufacturer has caused, in a little under three years, a 59% increase in the IMSS records of the total wages paid in this sector, la reaching a total amount of almost US$219,468.08 per day. These job sources, unlike manufacturing plants, require higher technical qualifications, which is why the wages paid to staff members are higher.