New Boing plant construction begins in Nuevo Laredo
With a private investment of approximately US$31.8 million, and the projection of generating 300 direct jobs and around 1,000 indirect jobs, the Sociedad Cooperativa Trabajadores de Pascual, S.C.L., renowned nationwide for its Boing brand beverages, laid the foundation stone for what will be its new industrial plant in this border city.
The groundbreaking ceremony was led by the Municipal Mayor, Carmen Lilia Canturosas Villarreal, accompanied by the Secretary of Economy of Tamaulipas, Ninfa Cantú Deándar; the Chair of the Board of Directors of the Cooperative, Patricia Izarrarás Aviña; and the Chair of the Board of Supervisors, Fermín Zenteno Rojas, among other officials from the three levels of government.
During her speech, the mayor emphasized that the project marks a turning point in the consolidation of Nuevo Laredo as a strategic hub for industrial investment and foreign trade.
“Our city’s geographic location, as the gateway to the world’s largest market, turns Nuevo Laredo into a magnet for visionary projects. From the municipal government, we have worked continuously to create the necessary conditions to attract investments of this magnitude,” she stated.
Canturosas also acknowledged the leadership of Governor Américo Villarreal Anaya, emphasizing that the infrastructure works driven by his administration have enhanced Tamaulipas’s competitiveness and placed it on the national map as a benchmark for attracting private capital.
Likewise, Secretary of Economy Ninfa Cantú Deándar celebrated the cooperative’s choice and assured that the arrival of this industrial plant is the result of coordinated efforts among the three levels of government.
“Nuevo Laredo is consolidating as a pole of investment attraction and a strategic platform for export, and it will do so with Tamaulipas talent and local employment,” she emphasized.
From the cooperative, Patricia Izarrarás Aviña explained that the selection of Nuevo Laredo responds not only to its prime location to serve the northern Mexican market but also to the possibility of streamlining exports to the United States.
“The Nuevo Laredo plant is not just a milestone—it is part of our history. It will allow us to improve distribution times, expand our presence in northern Mexico, and access international markets more competitively,” she expressed.
The event was attended by representatives from the public and private sectors, as well as military and diplomatic authorities. Notable guests included Federal Deputy Carlos Canturosas Villarreal, local legislators, Texas Congressman Richard Raymond, and Mexico’s consul in Laredo, Texas, Juan Carlos Mendoza.
With this new investment, the Sociedad Cooperativa Trabajadores de Pascual, responsible for producing Boing, reinforces its national expansion and opens a key stage in its internationalization strategy. The Nuevo Laredo plant will be instrumental in strengthening the company’s production and distribution capacity. Boing currently markets a wide range of natural beverages such as juices, nectars, soft drinks, fruit pulps, purified water, and dairy products.
Boing’s arrival in Nuevo Laredo not only represents a milestone for the cooperative but also a vote of confidence in Tamaulipas as a business destination, a state that strives to consolidate its role as an industrial and logistical engine in northern Mexico.
