SANTA FE — The governor of New Mexico, Michelle Lujan Grisham has signed into law a new initiative to boost the marketing of New Mexico’s outdoor recreation industries and create a division in the Economic Development Department to grow outdoor businesses.
The Legislature has appropriated an initial US$200,000 to launch the Outdoor Recreation Division as well an Outdoor Recreation Advisory Committee. The money will be used to hire a director who can move forward with a plan on ways to expand New Mexico’s outdoor economy.
“I’ll take New Mexico’s great outdoors against any in the country, no longer will we sit back and allow other Western states to take the lead in promoting and galvanizing these exciting growth industries. Launching the Outdoor Recreation Division is a first and essential step in prioritizing this segment of our economy and putting more New Mexicans to work” the governor said.
Outdoor recreation is one of the areas targeted for additional investment by governor Lujan Grisham, who is working to diversify New Mexico’s employment sectors and economy. Both Utah and Colorado have statewide offices of outdoor recreation.