NUEVO LEON – Nuevo Leon’s Undersecretary of Tourism Intelligence, Jorge Vasaro Acuilan, led a delegation to the headquarters of the World Tourism Organization (UNWTO), a specialized agency of the United Nations.
Accompanied by the directors of Competitiveness and Innovation, and Sustainable Tourism Policy Planning, Eva Mendoza and Perla Liliana Saavedra Domínguez, respectively; the delegation was received by UNWTO representatives, Gustavo Santos, Regional Director for the Americas; the Director of the Sustainable Development Department, Dirk Glaesser; and the Director and coordinator of the Sustainable Development Department, Cordula Wohlmuther.
During the meeting, the creation of alliances and the exchange of best practices between Nuevo León and the UNWTO were discussed, addressing crucial issues in the areas of: Sustainable Tourism Observatory, Financing for entrepreneurs and regional projects, UNWTO Academy, and Best Village, among others.
Jorge Vasaro gave a detailed presentation on the tourism destination of Nuevo León, highlighting the strategies and guidelines for the inclusion of the Nuevo León Tourism Observatory in the International Network of Sustainable Tourism Observatories (INSTO).
The director of the Sustainable Development Department emphasized the prioritization of indicators to achieve a significant impact on tourism development. After reviewing the self-study prepared by the Director of Competitiveness and Innovation, Eva Mendoza, strategies were discussed to achieve the proposed goals, highlighting the importance of institutionalization and governance of the organization in the state.
For his part, Saavedra Domínguez emphasized sustainability and social tourism as priority aspects for the development of indicators for the Nuevo León Tourism Observatory.
Meanwhile, the Regional Director for the Americas, Gustavo Santos, highlighted the need to intensify communication and promotion efforts at the international level to position Nuevo León as a tourist destination within Mexico. He pledged to follow up on key projects, such as the Guide for the Attraction of Tourism Investments and the Tourism Investment Forum in Monterrey in March of this year.
The meeting, which lasted an hour and a half, underscored the importance of an international body in the governance and management of the tourism destination. It also highlighted the diversity and competitiveness of the Nuevo León tourism destination as a sub-national force before the UNWTO, of which Mexico is a leading member.