SAN DIEGO, CA – The San Diego Tourism Authority (SDTA) announced that the region recorded a record fiscal year 2023 in terms of visitors, spending and economic impact.
In total, San Diego welcomed an estimated 30.5 million visitors in FY 2023, a 10% increase over the previous fiscal year. These visitors spent a record US$14.28 billion in the region, a 15% increase over the previous year.
The SDTA revealed that the recorded increase in economic spillover was US$1 billion over the previous fiscal year, which in turn, generated more than US$418 million in transient occupancy tax (TOT) revenue for local municipalities.
Local hotels also achieved higher occupancy rates countywide, averaging 73.7%, an increase of 5% year-over-year.
“San Diego’s tourism industry is an engine for our economy and a beloved benefactor of San Diegans’ high quality of life,” said Julie Coker, president and CEO of the SDTA. “Despite facing economic challenges, our industry rose above adversity to achieve record milestones.”
San Diego’s tourism success was due to a number of factors, including the region’s natural beauty, world-class attractions and hospitality. The region also benefited from the national tourism recovery following the COVID-19 pandemic.
Tourism had a significant economic impact on the region. Tourism spending generated more than US$23.48 billion in revenue for the local economy, supporting more than 214,000 jobs.
The success of tourism in San Diego is good news for the region. Tourism is an important economic engine that creates jobs, generates revenue and supports local communities.
The SDTA stressed that it is committed to continuing to promote San Diego as a premier tourism destination. The organization will focus on attracting new visitors, increasing tourism spending and strengthening the local economy.