SONORA – In order to strengthen business tourism and conventions in Ciudad Obregón, Sonora, the state is promoting the arrival of visitors from the United States, offering them complementary activities with an ecotourism approach.
Moisés Esteban Corrales Ruiz, director of Oficina de Convenciones y Visitantes (OCV) of Obregon said to El Economista that in the last five years, tourism industry has generated an economic income of US$9.7 million from lodging.
He stated that there is generally an average occupancy of 58% and the entity has 229,000 rooms; rates per night range from 36 to US$71.9.
“The business and convention industry represents 2.3% of the Gross Domestic Product of Ciudad Obregón. We left an annual economic income of more than US$46.2 million for the city, including factors such as lodging, food, appointments and business,” said Corrales Ruiz.
He added that there are short-term expectations to grow 5%, and that they expect as well to develop more than 50 congresses by 2019.
Source: El Economista