
GlobalAutoIndustry.com’s latest Audio Interview “Tariffs, Traceability & Transformation: The 2026 Automotive Compliance Playbook” features Alex Lira. Alex is a recognized thought leader in trade compliance and global customs operations, with more than 20 years of experience working directly with the automotive industry internationally. An entrepreneur and program developer, he is the co-founder of TCE Pro, which delivers, in partnership with AIAG, the only executive education program focused on the new U.S. regulations transforming the automotive sector. A frequent speaker, instructor, and advisor, Alex combines deep industry expertise, innovative program design, and hands-on leadership, positioning him as one of the most influential voices in modern automotive trade compliance.
In the 17-minute Audio Interview, Mr. Lira discusses these questions: