TEXAS – Universal Parks & Resorts announced plans to build a unique theme park designed specifically to inspire fun for families with young children in the state of Texas.
The new park concept, set in a lush green landscape and featuring immersive themed lands, would celebrate Universal’s iconic brand of entertainment, humor and innovation and bring to life its beloved characters and stories.
Universal reported that it chose the North Texas city of Frisco as the area for this new concept given the region’s growing population and ability to attract businesses. The proposed location for the new concept is ideally situated east of the Dallas North Tollway and north of Panther Creek Parkway.
The proposed park, which is part of a 97-acre site recently acquired by the company, also has plans for an adjacent themed hotel and space for expansions. Plus it intends for the entire area to have a completely different look, feel and scale than Universal’s current parks and to attract an audience new to the brand.
“We are excited about the opportunity to partner with the City of Frisco and Mayor Cheney as we work to bring to life this innovative new concept designed specifically for a younger generation of Universal fans,” said Page Thompson, President, New Ventures, Universal Parks & Resorts.
The proposed park design will be more intimate and appealing to younger audiences and will be sized for regional audiences. It will be filled with family attractions, interactive and playful shows, character encounters, unique merchandise and fun food and beverage venues.
Although the park will be smaller, the company assured that it will be of the same quality as Universal’s other major resorts.
“Frisco is one of the fastest growing cities in the United States and has been recognized as a great place to plant professional roots and raise a family. This new Universal concept will continue to enhance our tax base, expand job opportunities and bring even more fun to Frisco benefiting our residents, businesses and visitors,” said Frisco Mayor Jeff Cheney.